The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other truths concerning contemporary B2B advertising and marketing. We go over how the acquiring trip is now entirely fragmented as well as the way that neighborhood building can aid marketing professionals retake control … Read More

Mark Donnigan: It's going wonderful, Ben. I am so satisfied to be right here on your program.Especially offered the significance as well as the necessity of the topic we're going to be taking on over the training course of this conversation also, which is one that I assume is really under-discussed. One that could if not increase some eyebrows, but… Read More